Changing Minds, Saving Lives: Campaigning for Road Safety in India

Piyush Tewari’s 16-year-old cousin was returning home from school in Delhi when he was hit by a speeding jeep. The driver fled the scene, numerous bystanders did nothing to help, and the victim died — a common occurrence in India caused by bystanders’ well-founded fears of repeated police questioning and other legal pressures if they intervene. Mr. Tewari, outraged by his cousin’s fate, quit his job in the financial sector and created the SaveLIFE Foundation to campaign for Good Samaritan protections for bystanders who get involved.

Learn about Piyush Tewari’s successes, and the challenges ahead in changing social norms through communication and advocacy.